Google Analytics Issue - Ohio East Sparta Bot

Advertise on Cancanit.com
SEOmoz
Submit your content Every Day to 25 social bookmarking sites
Submit your content Every Day to 25 social bookmarking sites
http://

That's quite a long time we are struggling with an unusually high Bounce Rate at Cancanit.com website in some regions. Today, having carefully studied Bounce Rate by source, our team found a probable spider (robot), which is accounted for some reason by Google Analytics as a human visitor. This extremely increases the Bounce Rate on our website.

Spider can be determined in your Google Analytics account by such parameters:

All-> Country / Territory: United States-> Region: Ohio-> City: East Sparta
Secondary dimension: "Domain" - yahoo.net

This spider generates such statistics:


  • Visits: 3,626
  • Pages / Visit: 1.00
  • Avg. Time on Site: 00:00:02
  • % New Visits: 100.00%
  • Bounce Rate: 99.61%

Google Analytics graph
Google Analytics table

All this visitors make 100% direct visits and have 1024x768 screen resolution :)

It is reasonable, that this automated visits should not be calculated by Google Analytics as real human traffic.
If it is also taken in account by Google Search engine as a behavioral factor, its a bit ... Fail...?

The Solution:

Updated Sat Feb 18 05:22:19 GMT:
While Google Analytics team continues to sleep well and got no solution for this issue we recommend this solution:
First of all, do not block it! It appears real Yahoo spider bot from 74.6.13.105 which is represented as

"Mozilla/5.0 (compatible; Yahoo! Slurp/3.0; http://help.yahoo.com/help/us/ysearch/slurp)"

Whois data for it is:

NetRange: 74.6.0.0 - 74.6.255.255
CIDR: 74.6.0.0/16
OriginAS:
NetName: INKTOMI-BLK-6
NetHandle: NET-74-6-0-0-1
...
OrgName: Inktomi Corporation
OrgId: INKT

We recommend just not to show Google Analytics code to this IP address range on your site pages. This will be a solution for this Yahoo spider, but GA probably consider many other search engines as a humans visitors.



2012-02-13 03:59 by ,  Back To Top
Comments {9 comments}
  • Amanda avatarAmanda said...

    Checked at my site: fortunately no traffic from the East Sparta city at all.

    2012-02-13 04:09:59
  • Kogan avatarKogan said...

    I also have some of this bot`s attention but much less visits. I checked Landing pages for this - they are almost all have equal visits count.

    2012-02-13 04:36:19
  • Amanda avatarAmanda said...

    Anyone can make this kind of spider to reduce the behavioral parameters of the competitor`s website?

    2012-02-13 04:44:29
  • Cancanit avatarCancanit said...

    As it seems to me now - yes. It increases bounce rate and it can be taken in account by Google Search.

    2012-02-13 04:48:26
  • Alex avatarAlex said...

    Is it really Yahoo spider or it masks himself as it? If it is not Yahoo bot I can just block his IP to prevent bounce rate increasing.

    2012-02-14 02:33:38
  • Paul avatarPaul said...

    Alex, you may be on to something... I think their IPs are coming from all over the world which means some type of proxy I suppose? We have been experiencing the same thing with the following stats this past month and increasing unfortunately... Visits: 16,246 Pages / Visit: 1.01 Avg. Time on Site: 00:00:03 % New Visits: 99.96% Bounce Rate: 99.18%

    2012-02-15 15:24:00
  • Cancanit avatarCancanit said...

    Today, after some googling and discussing our team got an idea to use a Google Analytics filter. It can be set up in GA account to disallow data by some criteria. But it seems to bring only visual effect. Bot will continue to make bounce visits. Ang Google search may consider them.

    2012-02-16 11:38:03
  • Shine Red avatarShine Red said...

    Are those robots helpful or not?

    2012-05-09 06:49:46
  • Cancanit avatarCancanit said...

    Shine, if you will deny this bot, you will loose traffic from Yahoo!

    2012-05-09 07:34:43


Name

Email (will not be published)

Website (optional)



Human check